Shadow a CEO is an innovative and unique programme organised to celebrate the ‘Joy of Giving Week’. Under this programme, one of the most anticipated and talked about initiatives in the ‘Joy of Giving Week’, students of select business schools can participate in an online auction to spend an entire day with a CEO of their choice. The CEO then contributes an equal amount, if not more; the collective corpus going to a charity of the CEO’s choice. Shadow a CEO serves the dual purpose of mobilising funds for charity and providing students with a once-in-a-lifetime opportunity to meet and learn from some of the biggest names in Corporate India.
The initiative was first organised by the Indian School of Business (ISB). In the first two years (2009 and 2010) of its launch the initiative has had immense success. Each year an outstanding number of CEOs have taken part in this endeavour. This includes N R Narayana Murthy, Chairman of the Board and Chief Mentor, Infosys Technologies, Adi Godrej, Chairman, The Godrej Group; R Gopalakrishnan, Executive Director, Tata Sons; Kiran Mazumdar Shaw, Chairman and MD, Biocon Ltd.; Chanda Kochhar, Managing Director and Chief Executive Officer, ICICI Bank Limited and Sanjay Nayar, Chief Executive Officer and Country Head and many of the same calibre.
Shadow a CEO – 2011 is planned to be bigger than what it has been in the past. This year the initiative will be open to a select set of other school apart from ISB, namely – IIMA, IIMB, IIMC and XLRI. The initiative will be driven by a core team comprising of alums of the mentioned school along with support from student teams in each campus.
Twentysix business leaders
Rs 6.8 lakh raised for charity
"The initiative has been designed to combine a business goal and a social cause. It allows students to understand the importance of doing business that not only helps an individul but society as well."
-Ajit Rangnekar, Dean, Indian School of Busines
"Murthy’s clarity of thought must be seen and heard to be believed."
-Chaitanya Sagar Bethu, Class of 2010
"Birla's vision for the company and to create the best talent pool is what truly inspired me."
-Mayank Agarwal, Class of 2010